In their decades of competition, the battle between Coca-Cola and Pepsi took several colors: Brown (cola), orange (juice), blue (sports drinks) and colorless (water). Today, they are fighting for the color green. 2 rivals are competing to produce the first bottle of soda in plastic made from plants.
Bottles made from plant fibers to 100%
Despite advances in technology announced by Entertainmentdns, customers should not expect to see these bottles at herbal on the shelves of stores so early. Companies are not quite confident in the technologies developed for say a release date and fulfil their environmental ambitions.
Coca-Cola unveiled its final part last week by presenting her work with three research laboratories to produce plant-based plastic. The bottles from these materials would be distributed to consumers in a few years.
Pepsi wants to anticipate this calendar and claim the first packaging 100% ecological. The company was informed in March last discovery key in the manufacture of bottles made 100% from plants. Last week, the firm confirmed that she was in time to test the year next on 200 000 bottles.
But until Pepsi has conducted the test, leaders confirm that they are unable to give a date for a large-scale production. Denise H. Lefebvre, global Vice President for the packaging of drinks from the company, explains that “the test is very important in determining the profitability of costs and its manufacturing processes.” However, she reveals that the company is still working on the details of this test.
The technical challenges
Coca-Cola was the first to enter the race for the green bottle when, in 2009, it starts to sell its Dasani water in plastic bottles containing 30% of plants to the United States. The company said that all of its plastic bottles would be produced with this rate of 30% by 2020. But the company has been more cautious when at the beginning of the marketing of bottles made entirely of plant materials.
With the help of a new partner, saw, Coca-Cola hopes to service by 2015 a plant production unit to make large-scale plastic bottles. Similarly, Ms. Lefebvre said that Pepsi is following a similar path by partnering with companies that develop different ways to solve the puzzle of the plant plastic. The names of the partners are yet to be disclosed.
The limits of the process
Allen Hershkowitz, a scientist with the National Resources Defense Council, an environmental group, said that the production of plant-based plastic process generates small amounts of gas of greenhouse compared to plastics made from oil.
However, it also explains the origin of the plant material is important in the assessment of the environmental impact. Mr. Hershkowitz agrees that the use of agricultural waste, such as the stalks of corn or other agricultural residues, are better than the use of consumable crops such as sugar cane or corn. Indeed, crops for the production of plastic “use a lot of land, affect the price of food products and require the use of many fertilizer”, he explains.
This Pepsi responds that he would use agricultural waste as the barks of corn, pine or orange for the realization of its bottles. Same thing for Coca-Cola. No matter how the bottles are produced, according to Mr. Hershkowitz, plastics products herbal is still the problem of waste. He thinks that companies like Coca-Cola and Pepsi should promote legislation that would force the food industry to fund recycling operations in order to increase the recycling of plastic.
Both companies have made significant efforts to make their operations more environmentally friendly, by taking measures to reduce the use of water and energy. But they downplayed the marketing benefits of being the first in the marketing of plant-based plastic bottles. Ms. Lefebvre says:
We do not have the impression that it is a race. We believe rather that we all work together to contribute to a better environment and a good business strategy.
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