New Carlsberg Bottle

The fourth global Brewer of beer, Danish Carlsberg (whose group is also owner of Kronenbourg or Tuborg), presented a few days ago its project to renew thoroughly the packaging of its productions: the bottle of beer in sustainable and biodegradable material.

A much lighter bottle

In the case of wood or paper pulp, fiber would be a material of a composition similar to that of the egg for example boxes. The Danish Brewer, for this concept of bottle cardboard, plans a container “in one piece” where the bottle would already have a waterproof inner lining, and biodegradable, bio-source material mainly from fibres of wood from sustainable sources, which would also serve to make the caps. In the end, Carlsberg would get a much lighter than current glass bottle (and therefore less expensive to carry, not to mention the improved carbon footprint that comes with this innovation) and easier to Recycle, or compost, since it will be designed to be 100% biodegradable.

Evolution of the Carlsberg bottle

The target circular economy

The Carlsberg Circular Community (CCC) is the entity of cooperation between Carlsberg and selected partners whose goal is to move towards a circular economy zero waste using the Cradle to Cradle principle (C2C® or in french from the ‘cradle to cradle’, perfect recycling) in the development and commercialization of new products.

It is through this cooperation that Carlsberg will develop the first fully biodegradable bottle wood fibers.

This project “Green Fiber Bottle” must stand on three years with the ecoXpac packaging company, with assistance from the Denmark innovation fund and the collaboration of the Denmark’s Technical University.

After the glass bottle, PET bottle, the box aluminum, the cardboard, beer keg will soon be preserved in a bottle wooden or plastic water bottles from A2zyellowpages?

Gallery

Brand New: Carlsberg, Partying Like it’s 2015

Brand New: Carlsberg, Partying Like it's 2015

Source: www.underconsideration.com

Brand New: Carlsberg, Partying Like it’s 2015

Brand New: Carlsberg, Partying Like it's 2015

Source: www.underconsideration.com

Brand New: New Logo and Packaging for Carlsberg by Taxi Studio

Brand New: New Logo and Packaging for Carlsberg by Taxi Studio

Source: www.underconsideration.com

Carlsberg Beer Glass Bottles

Carlsberg Beer Glass Bottles

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Carlsberg Smooth Draught now available in single-serve ...

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36 best images about Carlsberg l Ignaccolo & Co ...

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Carlsberg

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Carlsberg Limited Edition København Collection on ...

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21 best images about Carlsberg vs. Heineken on Pinterest ...

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Carlsberg Breweries - Carlsberg Elephant Lager

Source: www.passionvines.com

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Carlsberg 0.0%

Source: www.alcoholfree.co.uk

Carlsberg Export goes back to Danish roots with rebrand …

Carlsberg Export goes back to Danish roots with rebrand ...

Source: www.designweek.co.uk

Brand New: New Logo and Packaging for Carlsberg by Taxi Studio

Brand New: New Logo and Packaging for Carlsberg by Taxi Studio

Source: www.underconsideration.com

Brand New: Carlsberg, Partying Like it’s 2015

Brand New: Carlsberg, Partying Like it's 2015

Source: www.underconsideration.com

Carlsberg targets impulse sales with new PET bottle

Carlsberg targets impulse sales with new PET bottle

Source: www.packagingnews.co.uk

Brand New: New Logo and Packaging for Carlsberg by Taxi Studio

Brand New: New Logo and Packaging for Carlsberg by Taxi Studio

Source: www.underconsideration.com

That Deserves a Carlsberg!

That Deserves a Carlsberg!

Source: streetlightsocial.wordpress.com

Relaunch of the Carlsberg Brand – timchew.net

Relaunch of the Carlsberg Brand – timchew.net

Source: timchew.net

carlsberg.png

carlsberg.png

Source: www.bellinghamtaptrail.com

22 best images about Carlsberg on Pinterest

22 best images about Carlsberg on Pinterest

Source: www.pinterest.com