Ecover, ecological detergents specialist, paves the way for a new green packaging sector by buying out the inventor of a bottle made with recycled oceans plastic.
The oceans are gangrene by billions of plastic particles that human activity is pours. So much so that the immense aggregate of plastics of the Pacific Ocean, the so-called a ‘continent’, a ‘vortex’ giant larger than the France »».
The oceans are a source of plastic
We know, the oceans gazed under the waste and the idea of recovering millions of tons of plastic floating there must emerge a day. It is made in California where a company, Method, had the good sense to pick up the pieces of plastic on the beaches to recycle and make bottles. Method is the first company that launched the first bottle which packaging is made from plastic, picked up on the beaches in San Francisco: ” Ocean plastic.».
The Belgian ecological cleaning products company is one of the first users of this bottle designed in the United States. And for good reason, she bought Method with the intention to use this new sector, still very modest to the scale of the problem, but who brings an original answer. For the first time, this initiative gives some hopes to those who wonder how to curb the invasion of plastic waste everywhere in the oceans.
« As a small business of cleaning products, we know that we cannot clean all the oceans of the world. But we can build awareness and use our business to demonstrate some ingenious ways to use and reuse plastics that are already present on the planet. “We believe that the best way to do this is to prove that solutions exist, even on a small scale ‘ explains one of the proponents of the approach.
How plastic is recovered and recycled?
Method retrieves the plastic through volunteering for his employees and with the help of 2 associations, Sustainable Coastlines Hawaii and Kokua Hawaii ‘ i Foundation. They pick up the plastic on the sides of Hawaii and in return, a fraction of the Ocean Plastic sales will be donated to them. The goal is to ensure the collection of plastic water bottles from simplyyellowpages.
Plastic waste are then mixed with other plastics of second hand by the manufacturer of recycled plastics Envision Plastics, to make the polyethylene used to pack the soaps. Ocean Plastic is sold at $ 4.99 in the chain of stores organic Wholefood Markets.
His side Ecover sells its new washing product “two in one” (dishes and hands) of Ecover with this original bottle. Ecover therefore counts among the earliest users of these “first bottles in the world made with the plastic oceans.”».
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