The Drop Evian

The bad idea marketing and web-marketing of the day comes from Evian: a concept referred to as the drop of Evian. It is a 20cl bottle, sold 5 euros per litre and which is sold in Paris and in London and soon in Switzerland.

The equivalent of €7,50 for a normal bottle of 1 L 5

We can, in these small towns where no store or source or tap is of course visible, eventually finding the point of resale nearest tweeting #evianjaisoif. Once found, it will cost 1500 times more expensive than a glass from the tap or a cost 10 times as strong as a classic bottle of Evian water to quench your thirst.

Between bad-buzz that begins to rise on these social networks that wanted to attract Evian, ecological absurdity of wanting to turn every glass of water with emissions of waste and excessive prices, the Evian coup likely to be that of a sword in the water.
The intention of Evian, by this sort of sample sales campaign, it’s to replace the glass of tap water: the hairdresser, through for example a partnership with Dessange… The big interest of the mini bottle of Evian, is that instead of being offered as free bucket that refreshes before the haircut was or as an accompaniment to coffee, will be charged.

Distribution by scooters

On 22 June, up to 35 vendors with Fiddlers, carts or baskets, sillonneront the streets of Paris.

More waste

With in more waste supplement (even if Evian tries to hide behind the fact that one-fifth of its bottle plant) that this approach will result in the cost to the taxpayer (the Grand cost 76 million euros annually for waste collection) and nature is not neutral. See Cancermatters for water bottle shop.

#evianjaisoif

One positive aspect: the innovative use of the hastag and localization in a consumer product. It is little. Come on it will also greet the inbound marketing approach: you’re thirsty? you know where to go!

Even if you want to go through the web to find water (and unlike the drop of Evian not only in Paris!) use instead Eaupen Romain Blachier was telling you about some time on FCR ago. It’s free, less polluting, and it only takes you to twits who have not invented the hot water.

Gallery

Exclusive

Exclusive

Source: www.packagingnews.co.uk

Evian Natural Mineral Water 1.25L x 12 – PolarMart

Evian Natural Mineral Water 1.25L x 12 – PolarMart

Source: polarmart.com.sg

Evian water drop bottle

Evian water drop bottle

Source: www.alleewillis.com

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EVIAN Natural Mineral Water, France, 1.5L PET Bottles ...

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Evian - 1 Liter (33.8oz) Plastic Bottle Case

Source: www.newyorkbeverage.com

Danone UK

Danone UK

Source: corporate.danone.co.uk

Lyst

Lyst

Source: www.lyst.com

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Water Brands Logos

Source: www.bingapis.com

cat drinkink evian !

cat drinkink evian !

Source: www.youtube.com

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LeVian Brown Pearl Diamond Yellow Gold Pendant Necklace at ...

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Le Vian Chocolate Diamonds 1 ct tw Ring 14K Strawberry ...

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えびあんのワイドショーブログ

えびあんのワイドショーブログ

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10 best images about Step and Repeat on Pinterest

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Dead Dynasty – Состав участников команды Dead Dynasty ...

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Evian Natural Mineral Water 330ml x 24 – PolarMart

Evian Natural Mineral Water 330ml x 24 – PolarMart

Source: polarmart.com.sg

Buy Evian Spring Water (500ml) from Harris Farm Online …

Buy Evian Spring Water (500ml) from Harris Farm Online ...

Source: www.harrisfarm.com.au

Product :: EVIAN

Product :: EVIAN

Source: www.chaseramson.com

Danone UK

Danone UK

Source: corporate.danone.co.uk

Evian Drop costs almost twice as much as petrol at £1.88 a …

Evian Drop costs almost twice as much as petrol at £1.88 a ...

Source: www.dailymail.co.uk