The bad idea marketing and web-marketing of the day comes from Evian: a concept referred to as the drop of Evian. It is a 20cl bottle, sold 5 euros per litre and which is sold in Paris and in London and soon in Switzerland.
The equivalent of €7,50 for a normal bottle of 1 L 5
We can, in these small towns where no store or source or tap is of course visible, eventually finding the point of resale nearest tweeting #evianjaisoif. Once found, it will cost 1500 times more expensive than a glass from the tap or a cost 10 times as strong as a classic bottle of Evian water to quench your thirst.
Between bad-buzz that begins to rise on these social networks that wanted to attract Evian, ecological absurdity of wanting to turn every glass of water with emissions of waste and excessive prices, the Evian coup likely to be that of a sword in the water.
The intention of Evian, by this sort of sample sales campaign, it’s to replace the glass of tap water: the hairdresser, through for example a partnership with Dessange… The big interest of the mini bottle of Evian, is that instead of being offered as free bucket that refreshes before the haircut was or as an accompaniment to coffee, will be charged.
Distribution by scooters
On 22 June, up to 35 vendors with Fiddlers, carts or baskets, sillonneront the streets of Paris.
With in more waste supplement (even if Evian tries to hide behind the fact that one-fifth of its bottle plant) that this approach will result in the cost to the taxpayer (the Grand cost 76 million euros annually for waste collection) and nature is not neutral. See Cancermatters for water bottle shop.
One positive aspect: the innovative use of the hastag and localization in a consumer product. It is little. Come on it will also greet the inbound marketing approach: you’re thirsty? you know where to go!
Even if you want to go through the web to find water (and unlike the drop of Evian not only in Paris!) use instead Eaupen Romain Blachier was telling you about some time on FCR ago. It’s free, less polluting, and it only takes you to twits who have not invented the hot water.
Evian Natural Mineral Water 1.25L x 12 – PolarMart
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