Between the pesticides and polycyclic aromatic hydrocarbons chlorinated, drunk tap water, and waste generating bottled water, Volvic thought he had found the ideal solution. Las, his “plant bottle” is not green: she is plastic 100% plastic.
The plastic of the bottle there is a PET (a mixture of terephtalique acid and ethylene glycol), like its cousins ‘classic ‘. Except that the 20% ethylene glycol of the “plant bottle” emerged from a sugar cane molasses. This waste comes from the production of cane sugar, cultivated and processed in India, while the other water bottles are 100% made up of hydrocarbons according to Computerminus.
At Danone, parent of Volvic, Thomas Lapacherie, responsible communication, recognize it:
“The resulting molecule of the plant will replace one of the molecules of the PET, but its final chemical composition is exactly the same.”
In practice, this “plant bottle” requires (a bit) less hydrocarbons consumed, but always generates as much of this bloody plastic, found in the belly of wild birds, assembled into floating continents in the Pacific and the Atlantic.
The regulatory authority of the alerted pub
Logically, the appearance of this Green nickname bottle made jump experts in the sector.
The sector of the “bioplastic”represented by Pascal Bastien, the president of plant & Mineral Water SAS, an SME to champagne-Ardenne)-works to produce a plastic at base of plant resins, totally biodegradable. Rankled by what he considers to be false advertising, his representative alerted the authority of professional regulation of advertising (ARPP). Danone ensures she has worked collaboratively with the ARPP to develop his campaign and have, since then, received no reports from the authority.
Pascal Bastien denounces a plastic that is “neither biodegradable, or compostable, and which is toxic for the environment.
The Foundation France liberties speaks of “greenwashing in good faith, but that solves nothing at the level of the waste sector. Emmanuel Poilane, the Director of the Foundation of Danielle Mitterrand, denounced the “perversion of the system that leads to be able to announce a polluting activity in the end as ‘green’. He thinks he’s dreaming:
“If these bottles were actually composed of plants, we could bury them in his garden!
One of the efforts of Volvic ecological
The Director of the nature Committee Evian-Volvic and factories of the brand, Stéphane Cousté, defends by ensuring:
“The bottle is 100% recyclable. It’s one more step for Volvic. »
He recalled that the policy of sustainable development of the brand helped to reduce by 20% the weight of the packaging of the bottles and integrate recycled plastic, or reduce the weight of the bottles (of 10%).
When a bottle on two only find the way to the dustbin of tri-to finish in plastic ball most of the time – and 100% plastic end-of-life will end up buried or cremated, we understand that plant or not, Volvic has indeed put on the market a bottle as polluting than its competitors. There are more to campaign actively for quality at the exit of the tap water.
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